Projects interactively compare past cultural ideologies and technologies with contemporary ones. Students learning that entrepreneurship was never ‘value-free’ or deserving of unquestioned imitation. As the historical evidence suggests, entrepreneurs were not successful because they offered a ‘sure thing’. Rather, they set up a productive ‘ecosystem’ in which they were able to explore different possibilities more successfully than their competitors.
Costs & Budgets
The interesting work of the entrepreneur is that it is contextualised within financial parameters of costs and budgets. The idea of have a successful business model makes the difference between failure and success. It is the collaborative orchestration of price points and contextualising the product or service which is being created that makes a real difference to the success of the endeavour.