“I like nonsense, it wakes up the brain cells. Fantasy is a necessary ingredient in living, It’s a way of looking at life through the wrong end of a telescope. Which is what I do, And that enables you to laugh at life’s realities.” Dr Seuss.
Seeing the opportunity to meet the needs and wants of a particular sector or group of people. Understanding how to set up a ‘win-win’ situation in which the entrepreneur is rewarded for providing a product or service.